DISCOVERY

1. Clients Goals
Understanding the core issue or problem the client wants to address is crucial. What challenges are they facing? What goals does the client aim to achieve through this project? This information provides a clear direction for the creative efforts that lay ahead.

2. Brand Analysis
This is where I go deep diving into the client's brand identity, including its history, values, mission, and vision. What sets their brand apart?
Understanding their brand story helps align the creative direction with their established identity.

3. Market Research
Identifying the client's target demographic and brand space is crucial, to whom are they trying to reach? By conducting market research to understand industry trends, consumer behavior, and competitors. I can inform and tailor my brand strategy.

4. Existing Assets and Materials:

Review any previous branding materials, marketing collateral, or content the client has. Understanding what's worked previously and what needs improvement guides the creative process and avoids repetition.