Refinement of Concepts: This phase merges the most promising concepts from Onboarding and Discovery, defining distinct territories. Swiftly refining each concept into separate territories allows for a focused exploration of ideas, considering their practicality, functionality, and alignment with project objectives.

2. Prototyping: Creating prototypes or mock-ups brings these concepts to life, offering tangible representations. From basic sketches to intricate interactive prototypes, this stage considers the contextual integration of designs. How does it fit within the brand's ecosystem? Is it scalable?

3. Client Collaboration: Close collaboration with the client is pivotal during the Application phase. As a designer, I emphasize providing rationale, clarifications, and essential assets to ensure alignment with the client's vision. It's vital to invest time wisely, focusing efforts on territories likely to yield positive outcomes.