Yard & Co.

Yard and Company is a dynamic design-build agency focused on placemaking and community-driven development, with a reputation for helping neighborhoods, cities, and regions grow sustainably. Amid their expanding scope of work, they recognized the need to update their brand to better reflect their forward-looking vision. As the lead creative director, designer, project manager, and web developer for their rebrand, I navigated the unique challenge of shaping a new brand identity for a field I was diving into for the first time.

To ensure Yard and Company’s brand refresh resonated within their industry, I leaned into a post-modern, utilitarian aesthetic. This approach allowed their work and personality to shine, striking a balance between minimalism and functionality while reflecting the hands-on, transformative impact they have on spaces. The brand's visual identity embraced clean lines and a minimalist design, creating an adaptable framework that supports the company’s varied projects without overpowering them. By retaining their original, saturated bright green as an anchor, I connected Yard and Company’s past identity with its evolving future.

With the global placemaking industry projected to grow as communities prioritize adaptable and inclusive design, Yard and Company’s refreshed identity will help them stand out in an increasingly competitive field. This refresh not only updates their brand but also positions them to engage meaningfully with their communities and stakeholders in a rapidly evolving space.